Plenty is an all-day-dining restaurant with a goal of bringing a new urban food experience to Mumbai. It is centered around fresh, simple, nutritious food. The space establishes itself as an opportunity to bring communities and like-minded people together for comfort food, one dish meals and a fulfilling experience. The logo and branding tries to establish a clean, minimal, clutter free experience. A combination of typography with single coloured icons form the logo. Bright colours can be used to convey different moods without taking away the simplicity of the brand.