Grin News

Brand Identity

Grin News has been started to counter the bad news that fills our lives every day. The world needs positivity. A small team of journalists and public policy workers have teamed up to start Grin News to bring people an everyday bulletin of optimism and definitive solutions. The challenge here was to create a minimal logo which reflected the spirit of Grin News. The two main concepts that we worked on tried to incorporate a grin in the logo and a data matrix in the logo.